The Mission
Our mission is to motivate fitness and create a community of heroes providing proceeds to children needing life changing care at the University of Iowa Stead Family Children’s Hospital and St. Jude Children’s research Hospital.
Shop NowApparel That Motivates Your Workout
50% of consumers who purchase gym memberships drop out within the first 6 months. The biggest reason is lack of motivation.
You need motivation, either externally or internally. Why not both?
Motivational affirmations on apparel is just what you need to get your workout started and finished.